This brand campaign ties the audience through the home buyer experience from the initial trigger (needing more space) to working with Genesis to build a home for life.
We didn’t want to just create an ad, we wanted to create a story, telling the home buyer’s journey. The intention is for the story to create an emotional connection between the audience and GBG. It’s more than just building a home, it’s about building a life.
Agency - Anstice
Creative Direction - Leo Pérez
Digital Strategy - Marc Binkley
Project Management - Michael Anthony