Logan Landing by Genesis Land
Located in South East Calgary, Logan Landing is one of the newest communities along the Bow River, one of Calgary’s most cherished features. Residents will experience life in a natural habitat of beauty and ecological significance. Embrace nature, enjoy the outdoors, and do it all without sacrificing the convenience of established amenities and city living. That’s the beauty of Logan Landing.
THE OBJECTIVE
To create a distinctive brand identity that encapsulates the essence of the community's connection to the Bow River and its surrounding natural beauty. The aim is to attract residents, visitors, and investors by showcasing the unique lifestyle and recreational opportunities available in the area.
THE SOLUTION
Designing a logo and visual assets that evoke the serene beauty of the Bow River and its surrounding landscapes, reflected in its sophisticated serif font. The color palette will draw inspiration from the natural elements present in the area, such as earthy tones, blues, and greens, to create a sense of harmony and tranquility.
An outdoor enthusiast's paradise with amenities following the guidelines of Mother Nature.
