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Based on a market research we discovered customers don’t compare against industry competitors but benchmark against best-in-class standards. We collaborated with the Direct Energy Regulated Services (DERS) team to simplify their customer experience and localize the language.
Direct Energy
Regulated Services
Agency - Anstice
Creative Direction - Leo Pérez
Digital Strategy - Marc Binkley
Project Management - Michael Anthony

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They reached 45% of customer growth YOY

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