Creative Direction - Leo Pérez
Strategic Lead - Alexis Mckenzie
Project Management - Martin Massel
Checker Cabs was facing increasing competition in the Calgary market from incoming TNCs (Transportation Network Companies) like Uber.
To support Checker's ability to compete, we introduced a refreshed suite of distinctive brand assets, including unifying and leveraging their signature yellow brand colour. We executed creative campaigns, including installing QR code decals onto Checker’s cabs, to drive awareness and traffic to Checker’s mobile application. An audit of Checker’s branding gave rise to refreshed brand guidelines, including more assertive language and the use of elevated typography. We created a cheeky yet approachable voice for the Checker brand, and focused on garnering a perception of friendliness and authenticity through Checker’s marketing efforts.