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We took on all market research for Minto Properties 2 years prior and was then tasked with taking that research we had collected, along with a brand that we did not create that the company wasn’t happy about, and turn it all around.
 

A before and after campaign was seeded into potential buyer's memory, to position The Annex as an aspirational purchase. The sales center was also a reflexion of their units, helping the visitors visualize their future lifestyle.

The Annex

Agency - Anstice

Creative Direction - Leo Pérez

Project Management - Kendra Rogers

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Surpassed sale goals in
a tough economy market.

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Transforming spaces 
to create brand belief.

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